A partnership promoting eye health and vision care

Our work

Established in 2002, the Vision Initiative works across Victoria to deliver activity to promote the importance of regular eye tests to populations at risk of eye disease.

In 2012-15, the Vision Initiative successfully tested a novel three-tiered approach to reduce avoidable blindness and vision loss where populations were considered at increased risk of eye disease. Pilot Projects were implemented in four local government areas (LGAs): Greater Geelong, Darebin, Greater Shepparton and Latrobe. Each pilot project was designed to deliver a concentrated level of eye health and vision care messages to at-risk groups in a three tiered approach by:

  1. Delivering eye health promotion activity directly targeting people who are at risk of eye conditions
  2. Providing information, training and tools to primary healthcare providers to help communicate the importance of eye health to those at risk of eye problems as part of everyday practice
  3. Delivering local media campaigns to help raise awareness and understanding of the importance of eye health and vision care. 

For full results of the Pilot Projects, download the Vision Initiative Evaluation Report 2012-2015 (PDF).

In 2015, the three-tiered model was expanded to four new LGAs: Brimbank, Campaspe, Greater Dandenong and Swan Hill.

In each area, the Vision Initiative draws together health and eye health providers to deliver a coordinated and integrated response to improve eye health and vision care in Victorian communities most in need. These include pharmacists, GPs, practice nurses, optometrists, ophthalmologists, low vision and rehabilitation service providers, as well as local Council, Primary Health Network, Primary Care Partnership and community organisations.