A partnership promoting eye health and vision care

Vision Initiative

Highlights from the past

The Vision Initiative has rolled out a large number of activities since the program commenced in 2002. Some key program highlights are listed below.

Vision Initiative Pilot Projects (2012-2015)

In 2012-15, the Vision Initiative successfully tested a novel three-tiered approach to reduce avoidable blindness and vision loss in four local government areas (LGAs) where populations were considered at increased risk of eye disease.

This three-tiered approach was delivered via pilot projects in the four LGAs of Darebin, Greater Geelong, Greater Shepparton and Latrobe.

Differing interventions were implemented in each pilot project area to determine the effectiveness of differing engagement strategies with health professionals and community.

For more information  download the Vision Initiative Evaluation Report 2012-2015.

Diabetes and Eye Health research project (2012-2015)

The Diabetes and eye health project was a Vision Initiative funded research project conducted by Diabetes Victoria and Australian Centre for Behavioural Research in Diabetes – ACBRD (through Deakin University).

The study investigated the barriers and enablers to eye examinations in young adults (18-39 years) with type 2 diabetes and adults (40 years and over) with type 2 diabetes living in rural Victoria and to develop and evaluate a psycho-educational resource.

The study led to the creation of two brochures aimed at each target audience and were distributed to 27,367 Victorians with type 2 diabetes Following the success of the project, the distribution of the brochures via the National Diabetes Service Scheme are now part of the Vision Initiative community focused activity. 

For more information

Download the Executive Summary of the Diabetes and Eye Health Project Evaluation Report on the website of the Australian Centre for Behavioural Research in Diabetes – ACBRD.

Awareness campaigns in partnership with Diabetes Australia and Diabetes Victoria (2016 and 2011)

In November 2016, to mark World Diabetes Day, the Vision Initiative and Vision 2020 Australia supported the ‘Eyes on Diabetes’ campaign launched by Diabetes Australia and Diabetes Victoria. The campaign aimed to place diabetes high on the agenda of change makers through advocacy and awareness-raising efforts.

In July 2011, as part of National Diabetes Week, the Vision Initiative partnered with Diabetes Victoria to develop the 'Don’t be blind to the risks’ campaign. The campaign encouraged people to assess their risk of type 2 diabetes and prompted over one million Australians who have known diabetes to have regular eye tests.

For more information on these campaigns, visit the website of Diabetes Victoria.

Save your sight campaigns – (2004-2009)

Commencing in 2004, the Save your sight campaign was rolled out across Victoria to increase eye health and vision care to people at risk of eye conditions including:

  • Save Your Sight – Get Tested television advertisements aired at the Victorian Seniors Festival, 2010
  • Save your sight week, Wangaratta, 2008
  • Squash eye injury prevention campaign, regional Victoria (Ballarat, Bendigo, Epping and Westerfolds), 2007
  • Save you sight five-week campaign, Victoria, 2005
  • Save your sight pilot campaign, Geelong, 2004.

The campaigns used advertising, media and community events to deliver messages on early intervention with the simple reminder; ‘Save Your Sight – Get Tested’ and call to action ‘visit your optometrist, ophthalmologist or your doctor’. Read the transcript