Established in 2002, The Vision Initiative is an integrated eye health promotion program funded by the Victorian Government and managed by Vision 2020 Australia. The Vision Initiative aims to prevent avoidable blindness and address the impact of vision loss in the Victorian community.

Partnerships are a key mechanism to the success of the Vision Initiative. Our partner organisations provide governance to the program and work collaboratively to deliver Vision Initiative activity across Victoria.

The Vision Initiative works across Victoria at local and state level to deliver activity to promote the importance of regular eye tests to the Victorian community. Activity is delivered through three tiers targeting health providers, community and local media to communicate the importance of regular eye tests.